Video: The Persuaders (Frontline)- 55 minutes long
This Frontline video is going to give you an overview of marketing techniques that are used both in commercial marketing and in politics. We're going to delve into the social psychology of some of this more in the next week, so this will be a good intro for you. Here's what I want you to do as you watch: Keep a running list of:
Post-Film Discussion (Day 3)
Film Paragraph (s) (Turn in on Google Classroom)Ultimately, how do these persuaders make people want to support a brand or a political group? What psychological needs do they play on? Support your answer with specific examples from the movie or your own experience. Draw upon the lecture notes to support your ideas as well.
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May 2024
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